If you want the playbook on how to shut down the rap game with a rap beef, listen up and turn to the chapter titled "Not Like Us." In this chapter, you'll gain insight on how to destroy another with lyrical perfection. Acquire this skill and you'll have said enemy/"friends" captivated by song ,and lastly rack up recognition and acknowledgments that come with putting in the work.
This year, the NFL announced that 17-time Grammy Award-winning rapper Kendrick Lamar would headline this year's "NFL Concert." The announcement came at the peak of success for Lamar's hit single "Not Like Us," which annihilates rapper and singer Drake. Although the news of Lamar headlining the Super-Bowl came with mixed emotions, the overall energy has been that he's worked hard for this moment and deserves it.
It’s unusual for Super Bowl headliners to release any details about their performances; leaving spectators debating and predicting on who the artist should have accompany them for the 15-minute show. Well... Mr. Morale is giving us a "peekaboo" into what we can look forward to during his performance.
The "Alright" artist released a visual sharing with his followers that actress, songwriter, and Grammy-Award winning singer Sza will join him on stage. The duo collaborated most recently, which marks their fifth collaboration thus far, for Lamar's latest album, GNX. Their "Luther" track is currently No. 6 on Billboard's Hot 100. In addition to co-headlining a tour together, the two are beginning to spark speculation of a joint album. Is this a strategically genius move or what?!
Beyoncé-Bowl, what? With Kendrick constantly reincarnating the rap game with creative imagery, brilliant marketing, and excellent work ethic, he just might be the "Beyoncé" of the Rap world. The question that lingers back of mind is, "will his performance rack in the ratings?" Let's also add...
Will 'Not Like Us" be on the set list?
Will he surprise us with Lil Wayne?
Will he make us feel like we're in Compton?
Will he have fans on "Squabble Up" energy?
Let us know if you are excited to see how Kendrick and Sza's insanely creative minds construct a visually pleasing performance.
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